CHARITY PARTNERSHIP

CELLER8 × Ahead of the Game Foundation

We're proud to support Dave Bolton's charity, helping people affected by cancer rebuild strength, confidence and community... at no cost to them.

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DONATE TO AHEAD OF THE GAME

WATCH DAVE'S STORY

Ahead of the Game | Registered charity no. 1200982 

THE WHY

Why we're partnering with Ahead of the Game

At CELLER8, we believe wellbeing is about staying active and living life on your own terms. Few people embody that more than Dave Bolton. Told he had months to live, Dave chose to keep moving, and then built a charity so that others facing cancer wouldn't have to do it alone.

 

Cancer can change how someone sees themselves and what they believe is possible. Ahead Of The Game helps people rebuild that belief and regain confidence in their lives. That commitment to helping people move forward is why we’re proud to stand alongside them.

DAVE'S STORY

From a terminal diagnosis to helping others rebuild their lives

Detective sergeant. Air Force veteran. World kickboxing champion. Dave Bolton had already come through a life-changing motorcycle accident when, at 33, a seizure in his sleep led doctors to a brain tumour the size of a tennis ball.

Read Dave's Story | Before the Diagnosis 

1999

Joins the RAF at 18 as a military police officer. In 2001 he serves in the Gulf on Air Operations Iraq and is awarded the General Service Medal.

2001

Leaves the forces and joins Merseyside Police.

2004

An off-duty motorbike accident leaves him crushed by a lorry and in an eight-day induced coma. Told he may never walk unaided, he is back on frontline duty within 18 months.

2009

Wins the lightweight kickboxing world title for Great Britain at the World Championships in Pisa.

2014

A seizure leads to the discovery of a tennis ball-sized tumour in the frontal lobe of my brain. Dave has surgery at The Walton Centre and is medically retired from Merseyside Police.

2015

The tumour returns as a grade 4 glioblastoma (GBM), one of the most aggressive forms of brain cancer. Dave was given three months without further treatment and six to eight months with treatment.

2015–16

Six weeks of radiotherapy and chemotherapy at The Clatterbridge Cancer Centre, then six cycles of chemotherapy. Through it all, Dave keeps training.

2020

Founds Ahead of the Game Foundation, a charity offering fully funded cancer support for those diagnosed with cancer and their families physical, mental, and emotional health.

2023

Receives the Special Achievement Award at the National Lottery Awards for his work with the Ahead of the Game Foundation.

Today

More than a decade after his GBM diagnosis, Dave is one of a small number of long-term survivors, and he spends his time helping others hold on to strength and hope. 

THE PEMF PODCAST

Hear Dave tell his story

Dave joined The PEMF Podcast to talk openly about his diagnosis, what kept him going through treatment, and why he set up Ahead of the Game. 

Watch on YouTube

Watch on Spotify

Watch on 
Apple Podcast

Part 2 with Dave lands soon. 

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ABOUT THE CHARITY 

What is the Ahead of the Game Foundation

Ahead Of The Game Foundation is a registered cancer charity providing fully funded physical, mental and emotional support to individuals with a confirmed cancer diagnosis across the United Kingdom and worldwide. They are not here only for those facing cancer, but for the families and loved ones walking that journey beside them.

Physical 

Rebuilding strength & confidence after treatment, with bespoke rehabilitation programmes led by cancer rehabilitation specialists, alongside yoga, Pilates & guided walks.

Mental

Helping people regain a sense of control, with mindfulness, motivation & practical guidance on the everyday pressures a diagnosis brings, including money worries.

Emotional

Nobody faces cancer alone. Counselling, family support & a welcoming community, plus funded experiences that give those diagnosed with cancer & their families something to look forward to.

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100%

of checkout donations go to the foundation

£412

raised by the CELLER8 community so far

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Three ways to support Ahead of the Game

Donate directly

Every donation helps fund rehabilitation, counselling and family support for people affected by cancer.

Donate to Ahead of the Game

Give at checkout

When you order your CELLER8, you'll have the option to add a donation to Ahead of the Game at checkout.

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Know someone going through cancer? Point them towards the Foundation. Share the episode to spread the word.

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